Waste Not, Want Lots.
To rebrand Spare Snacks ahead of their UK expansion.
The new packaging focusses around a charming set of illustrations and wonky-cut lettering, developed through cutting up spare ends of paper. These come together on pack to show both the beauty of wonkiness and Spareβs vision to create a waste free world. The new identity makes a wholesome and hearty brand more modern whilst increasing the impact of flavour across all 6 SKUs.
Brand Identity
Packagingβββββββ
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![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/de45a314-c2b8-4ef6-9fcf-ce4c73817038_rw_1200.gif?h=34249f45b4867934e0b4eb190beb7244)