Waste Not, Want Lots.
To rebrand Spare Snacks ahead of their UK expansion.
The new packaging focusses around a charming set of illustrations and wonky-cut lettering, developed through cutting up spare ends of paper. These come together on pack to show both the beauty of wonkiness and Spare’s vision to create a waste free world. The new identity makes a wholesome and hearty brand more modern whilst increasing the impact of flavour across all 6 SKUs.