Produce with Purpose.
To create the identity for Oddbox - London’s surplus fruit & veg delivery service.
The identity interprets the wonky, vibrant world of surplus produce through mismatched typography and charming illustrations. Using humble line drawings of produce - Oddbox convey warmth, approachability and the simplicity of their service - surplus produce to your door.
The logo illustrates a traditional market-style crate used as a container to help navigate Oddbox’s various services, as well as future-proofing the brand for expansion into different food areas.