Produce with Purpose.
To create the identity for Oddbox - London’s surplus fruit & veg delivery service.
The identity interprets the wonky, vibrant world of surplus produce through mismatched typography and charming illustrations. Using humble line drawings of produce - Oddbox convey warmth, approachability and the simplicity of their service - surplus produce to your door.
Brand Identity
Packaging
3D & Motion Design
3D & Motion Design
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/695eb4e2-4120-475f-88ea-df2911e7b1c1_rw_1920.png?h=8efd19044af3d024a25239c927d484ba)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/e41ab4af-8104-4f69-b95e-93de28adbdfa_rw_1920.png?h=3c25eab9ccfa440a567b61b32e6c3a55)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/91b5f468-c2cb-4ef9-b39c-07ef8d4ac9bf_rw_600.gif?h=8ccf426b01b61040ade7f1028a83ab41)
The logo illustrates a traditional market-style crate used as a container to help navigate Oddbox’s various services, as well as future-proofing the brand for expansion into different food areas.
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![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/9d2a5bdf-1c5c-4d41-b131-1a708f93f60b_rw_1200.gif?h=a162612211c9b9045fcf34cb0f1d69ed)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/7c335d76-f8e6-4bd7-8d24-ff504333e118_rw_1920.png?h=bc2e674cfc5b568e038ca5fa2ac3b8c7)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/55320816-42e9-4453-8c36-6ba76801a946_rw_3840.png?h=d549754857808bfeb18b5db2a0158496)
An unchosen route by the client presented as part of the brand development.
Project completed with The Clerkenwell Brothers. Project roll: Lead Designer
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/e118a8f2-63c8-4c59-aade-37b67edf58fe_rw_1200.gif?h=253a0790edfae40752f2b73d5582738c)