The good, new days.
Helping Saga create a new lifestyle platform for their users. Saga want to be the superbrand for the over 65’s but people only interacted with the brand once or twice a year. The visual identity of the brand combines Saga’s heritage with a new modern aesthetic challenging perceptions of their customers and of what age means.
Brand Design
Motion Design
Art Direction
Spaces photography captures our users in moments of pure enjoyment, utilising beacon-like outlines to visualise their saga space radiating and thriving.
