Saga Spaces
The good new days. Creating a digital community platform designed to foster connection, engagement, and activity among older adults in later life.
Brand Identity
2025
Saga Spaces is a digital lifestyle hub that balances the trust of an established legacy brand with the fresh appeal of a digital-first platform.
It is a space for exploration, liberation, and learning – designed to help older adults feel energised, confident, and fulfilled.
Through considered use of colour, typography, and illustration, Saga Spaces conveys warmth and vitality across its applications. The palette is light and approachable, while remaining optimised for accessibility. The imagery captures moments of confidence and freedom, reflecting the sense of purpose and community users discover through Saga Spaces.
Work completed with Founders Makers.
Design lead on project.
Copy: Kate Anderson
