The good, new days.
Helping Saga create a new lifestyle platform for their users. Saga want to be the superbrand for the over 65’s but people only interacted with the brand once or twice a year. The visual identity of the brand combines Saga’s heritage with a new modern aesthetic challenging perceptions of their customers and of what age means.
Brand Design
Motion Design
Art Direction
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/d7bd897d-6a97-4554-9716-10609d20bd30_rw_1920.gif?h=d5a838dc5ea438d2732d142b8a29bfe2)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/313c2714-5d3a-47eb-a405-1bcb3ba303d7_rw_1920.gif?h=cc2455f6946f39a9f4f1b75a5e81313c)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/c5ab0547-c71f-4498-9825-5e8aca28ad99_rw_1920.gif?h=8359e48ee4794180fa5a8bdd4fbfc1fd)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/8f5d1cd2-1b48-4e2a-bddc-f0d06d28eb0a_rw_1200.gif?h=4f4747cedbc02cd5cf92cdee8a5c0179)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/938e2ea0-31af-42fd-b109-fef84c6fa5d8_rw_1200.gif?h=5c9e14449c37937499eb3a8889671774)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/73b3dfd8-e9e0-4245-a591-a0a51c17fd1f_rw_1200.gif?h=effcaf7b489361e2c7267d1c236d6798)
Spaces photography captures our users in moments of pure enjoyment, utilising beacon-like outlines to visualise their saga space radiating and thriving.
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/1bb5170d-9d54-4787-a7d7-13ebcae7f5d5_rw_1920.gif?h=23c19c721c60e9cd2024219da6ee7bae)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/148a79e6-f10a-486e-bb95-d5804f1b7343_rw_1200.gif?h=1015c2d186bdc215a55231c58b95b835)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/9a6058dd-34e8-4372-a49b-72fb700468af_rw_1200.gif?h=5ece51ede7c50927c0642e18e9d8e4fc)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/d7cfd20d-d458-4124-b3df-612b86f247b8_rw_1920.png?h=a79d86281813677fdb41530a57feea36)
![](https://cdn.myportfolio.com/a54017f4-eb09-449f-acdc-8cac15b4e0dd/70dcdad9-50f8-4dc0-b876-b15b25e2987b_rw_1200.gif?h=efa0b4e6b8e556f690b052461467aace)