The good, new days.
Helping Saga create a new lifestyle platform for their users. Saga want to be the superbrand for the over 65’s but people only interacted with the brand once or twice a year. The visual identity of the brand combines Saga’s heritage with a new modern aesthetic challenging perceptions of their customers and  of what age means.​​​​​​​

Brand Design
Motion Design
Art Direction

Spaces photography captures our users in moments of pure enjoyment, utilising beacon-like outlines to visualise their saga space radiating and thriving.

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