Uli

Microdose nicotine lozenges designed to increase everyday brain cognition.

Problem
Nicotine products are burdened by stigma, clinical aesthetics, and disposable packaging, making them feel habitual and disposable.

Insight
When repositioned as intentional and science-backed, nicotine can be reframed as a cognitive tool rather than a vice. A more human, premium expression could attract both bio-hackers and existing users.

Solution
Meet Uli - a microdose nicotine lozenge designed for everyday cognitive enhancement, wrapped in a bold, desk-worthy brand world. Inspired by Nicotiana Tabacum, vibrant gradients signal natural flavour and scientific credibility – transforming nicotine from taboo into a tool of intention.