Uli
Microdose nicotine lozenges designed to increase everyday brain cognition.
Packaging
Motion & 3D
2025
Uli leads the new wave of science-backed nicotine for cognitive enhancement. Reframing nicotine's reputation from habitual to intentional use. In a saturated market dominated by clinical aesthetics and disposable plastic packaging, Uli sets out to create a product you would be proud to have on your desk, attracting bio-hackers and existing nicotine users a like.
The intention was to create a brand world where science feels human and premium. Inspired by Nicotiana Tabacum, the flower used to harvest nicotine; bright gradient tones communicate bold natural flavourings – helping transform nicotine from a taboo into a tool of intention.
Work completed with Founders Makers.
Design lead on project.
Copy: Kate Anderson
