Space Raiders
A self-initiated rebrand for Space Raiders – one of my favourite corner shop crisps, known as the undisputed 50p bargain with an alien head on pack – reimagined to push flavour and dial up personality.
Packaging
Using the brand idea ‘Spaced on Taste’, a nod to the intergalactic theme and intense flavour of the product. I built on what was already iconic about the pack - the alien head. Using the eyes of the alien as a flavour indicator the aliens are in a delicious tasty trance.
The alien’s exaggerated eye shape becomes a graphic device throughout - with custom counters in the typography developed to echo the alien gaze.
