La Progresiva
Partnering with Island Rum Company, to refresh La Progresiva, their premium Cuban rum aged and produced at Bodega Vigia. The challenge was to elevate on-shelf presence and pack hierarchy, creating a cohesive brand system that extended from bottle to brand world.
Packaging
Brand Refresh
Positioned as Cuba’s finest treasure, with the Vigia certification to prove it, the redesign provides clarity and confidence to the front-of-pack. We refined the hierarchy to help consumers recognise the brand and product variation, introduced stronger typography, considered illustration, and a more structured layout throughout.
Drawing inspiration from the vibrancy of Cuban architecture, we amplified what the brand was already doing through amplifying its distinctive turquoise. Through layered textures, expressive illustration, and vibrant colour, the new identity honours La Progresiva’s heritage whilst pushing it forward with a more contemporary, premium feel – capturing the spirit of Cuba.
Project completed with Founders Makers.
Design lead on project.
