Brief: To choose a piece of text with meaning and create a new and experimental format to communicate the key message.

Insight: Pulling out propositions from Roald Dahl's Television – it became clear the main message was to get rid of the television.

Solution: I developed a format that is only legible once placed over the television and all 36,000 holes shine through. To read the poem, you have to complete the poem’s purpose and disconnect from the television.

Also up for grabs... ⬇️

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