Brief: Create a new business that raises awareness and aid for a charitable cause.
Insight: If people ate more veg, in-turn they would eat less meat. Why not make them tastier & easier to increase their profile and create a brand from that.
Solution: Stop the Chop is a pre-prepared vegetable shop – pre-chopped, seasoned and spiced. Stop chopping vegetables because it has been done for you and through eating it, you’re reducing the chop of animals. Chopometer builds up loyalty with customers through building up points to visualise animals saved through eating veg and rewards free packs.