Brief: Unite 2 generations through any medium you choose.

Insight: We live in an age that glorifies youth and sees little importance of the older generations in today's society. When actually – the path the previous generation paved is everywhere we look. With vintage clothing becoming incredibly popular amongst millennials and relying entirely on the older generations – it presents the perfect platform to bridge the age gap.

Solution: Hand Me Downs is a vintage clothing shop with stories – providing insight into where clothes came from, the life it lived, by the person who lived it. Focussed on building connections and finding commonalities between young and old.

Also up for grabs... ⬇️

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