Brief: Unite 2 generations through any medium you choose.
Insight: We live in an age that glorifies youth and sees little importance of the older generations in today's society. When actually – the path the previous generation paved is everywhere we look. With vintage clothing becoming incredibly popular amongst millennials and relying entirely on the older generations – it presents the perfect platform to bridge the age gap.
Solution: Hand Me Downs is a vintage clothing shop with stories – providing insight into where clothes came from, the life it lived, by the person who lived it. Focussed on building connections and finding commonalities between young and old.